Sponsorships are the backbone of any successful charity golf tournament, and none is more critical than your title or presenting sponsor. This top-dollar sponsorship opportunity provides unparalleled visibility and brand exposure for the sponsor while ensuring the event’s overall success for your nonprofit.
Many tournaments significantly underprice and undervalue their title sponsorship simply because they’re unsure of its worth. Here’s how to position and sell your title sponsorship, ensure sponsors see its full value, and use technology to add value and maximize their investment.
Positioning the value of your tournament’s title sponsorship
A title or presenting sponsorship typically offers a business the highest level of exposure and branding available for a golf tournament. Unlike other sponsorships, the title sponsor is often fully embedded in every aspect of the tournament, such as:
Event naming rights. The sponsor’s name is folded into the event’s title, ensuring top-of-mind awareness. For example, “Putt Putt Fore Puppies Presented by Sinclair Hille Architects.”
Exclusive branding on marketing and promotional materials. The title sponsor’s logos and messaging appear prominently on the event website, email marketing, printed flyers and invitations, signage, and social media promotions.
On-site visibility. From tournament banners and cart signs to branded scorecards and giveaways, the title sponsor has a heavy visual presence at the event.
Direct audience engagement. The sponsor might have the opportunity to speak at the tournament’s opening or awards ceremony, set up a display on a tee box, or perhaps host a VIP area for networking.
Media and PR exposure. The sponsor’s brand is highlighted in press releases, media coverage, and post-event recaps, reinforcing credibility and reach.
These aren’t all the benefits you can include in your title sponsorship package. You might add value by offering the sponsor one or more teams to play in the tournament, access to the tournament’s participant list, additional logo placements, or additional engagement opportunities.
It’s important to remember that your golf tournament has a unique value proposition, particularly for the title sponsor: exposure, access, and high engagement to an audience of golfers they can’t reach anywhere else. Because golfers generally represent an affluent, influential demographic, they’re often considered ideal clients or customers for businesses. Plus, the sponsor enjoys the brand lift and positive PR of being associated with a good cause like yours.
do this instead: boost the title sponsorship’s value with a technology sponsorship
Adding a Technology Sponsorship takes a title sponsorship to the next level by integrating the sponsor’s branding into the digital and interactive elements of the tournament. This requires the right event management tech—one that’s built specifically for golf events, has baked-in sponsor touchpoints throughout the platform, and modernizes the experience for players, volunteers, and attendees.
GolfStatus’ Technology Sponsorship provides broad exposure across the platform.
Here’s where adding a Technology Sponsorship to the title sponsorship package has the biggest impact:
Tournament registration website. The title sponsor’s logo should be prominently featured on the tournament website, reinforcing their involvement from the first player interaction and with every site visit.
Mobile scoring app. The title sponsor’s brand is displayed across the digital scorecard, keeping their brand front and center throughout the tournament round.
Live leaderboards. Live leaderboards offer a high level of professionalism to your tournament and your title sponsor. The title sponsor’s logo is seen every time a golfer or spectator checks the round’s standings on the event website or mobile scoring app.
Automated receipts. Add logos to automated payment receipts to increase impressions and engagement.
Push notifications. Offer sponsors the chance to include messaging in mobile scoring app push notifications.
Social media and digital marketing. Combining the Technology Sponsorship into your title sponsorship ensures even greater visibility through branded content, hashtag campaigns, and boosted social media posts that link back to your event website.
Sample title + tech sponsorship package
Exclusive event naming rights for the tournament, including a co-branded tournament logo.
Primary logo placement on all event promotional materials, signage, the event website, live leaderboards, cart signs, reports, trophies, and registration and donation receipts.
Co-branded digital elements, including promotional emails, social media mentions, ad campaigns, PR campaigns, and the opportunity to send push notifications to participants.
High-value speaking opportunities during the tournament’s kickoff and awards ceremony.
Exclusive engagement with golfers with a booth set up on the sponsor’s tee box of choice.
Two complementary foursomes to play in the tournament.
Data and analytics reporting, showcasing audience reach, contact information, engagement, and digital impressions.
Taking care of your title sponsor
Securing a title sponsor is just the first step—you need to deliver an exceptional sponsorship experience to maintain and even strengthen the relationship. Here’s how:
Personalized communication. Keep the sponsor informed about event planning updates, branding opportunities, and impact metrics.
Seamless integration. Ensure their branding appears flawlessly in all print and digital materials.
VIP perks. Offer a premier experience at the tournament, such as reserved parking and a dedicated volunteer or staff member to host them during the tournament.
Post-tournament follow-up. Provide a detailed sponsorship fulfillment report, including event analytics and ROI.
free template
Sponsor Fulfillment Report Template
A Sponsor Fulfillment Report is a summary of every sponsor benefit you said you would provide and an itemized description of how you fulfilled each. This guide includes components to help you prove the ROI of your tournament to sponsors.
maximize your title sponsorship’s value with tech
The title sponsorship is the crown jewel of your golf tournament, and pairing it with GolfStatus’ exclusive Technology Sponsorship adds value and amplifies its impact. By integrating digital branding, leveraging high-engagement tech tools, and providing measurable sponsorship fulfillment, you’ll create an unbeatable sponsorship opportunity.
Click below to book a quick 15 or 30-minute call or a full demo with the GolfStatus team to learn more about how the Technology Sponsorship can boost your tournament’s revenue!