Partner Snapshot

Maxwell Tyeryar served six years in the U.S. Army National Guard, including a nine-month tour in Kuwait. He earned a Sergeant’s ranking and numerous service medals, including the distinguished Army Achievement Medal. 

But like many veterans, Max masked his internal struggle, and took his own life on January 29, 2022 at just 25 years old. Max’s father, Wes, launched Max Well for Life to honor Max and help support those who struggle with their path in life, along with the families and friends who have been impacted by the loss of a loved one through suicide.

Michele Mikk’s two sons were good friends with Max and he spent a lot of time with her family, so it was devastating to learn that he had taken his own life. After Wes organized a walk dedicated to Max, Michele’s sons approached her with the idea of a golf tournament. She immediately said yes, and the Max Well For Life Charity Golf Tournament was born.

The Challenge

Beyond raising money, Michele knew they wanted the golf tournament to bring people together and raise awareness about the struggles veterans often face. “Even if we’re able to help one person, it’s enough,” she says. 

Michele isn’t a golfer, but knew she didn’t have to be one to raise money with golf. Her two sons played golf with Max in high school, so as a golf mom, she knew enough to get started.

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“I don’t have to know how to play golf to raise money with it!”

— Michele Mikk, Max Well For Life Charity Golf Tournament Organizer

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She’s good at handling details, but wanted an easy way to collect golfer registrations, sell sponsorships, and handle the bookkeeping side of the tournament—without being mired down with spreadsheets, checks, and emails.

The Solution

A friend of Michele’s told her about GolfStatus, a software platform built specifically for golf fundraisers. She looked further into GolfStatus and found that it checked all the boxes—easy to use, attractive website, online registration, payment processing, and golf-specific features. They signed on right as they started planning the inaugural tournament and used the platform to establish processes and give the event much-needed infrastructure.

The Results

Michele says the planning team, which included Beth Ann Mellott, Kathy Tyeryar, and Wes Tyeryar, had no idea what to expect in terms of fundraising for the event’s first year, and were thrilled with the total of $25,000. Year two saw an increase in the tournament’s fundraising outcome, raising $34,000. “The money is amazing and it helps people, but at the end of the day, the tournament is a chance for people who knew Max to come together and talk about him,” Michele says. She says GolfStatus was a key component of the tournament’s success.

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“It was so great, super easy to use. It’s been a no-brainer to keep using it.”

— Michele Mikk, Max Well For Life Charity Golf Tournament Organizer

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Software Provides Infrastructure & Organization

Once GolfStatus was in place, Michele says they “never looked back.” Having a powerful tool to manage the tournament from the get-go ensured the team stayed organized and didn’t waste time dealing with multiple platforms and logins. 

It all started with an attractive event website where folks could go to find out more about the tournament and learn about Max. Visitors could browse registration packages and sponsorship packages and complete their registration online. “Online is the way you do anything these days,” Michele says. “It was very easy and everyone was receptive to it.”

Once golfers registered, their information dropped into GolfStatus’ intuitive backend. From there, Michele could track teams and sponsorships sold, available funds, and sponsor assets. “We set it up so I got a notification anytime someone registered or made a donation,” she says. “It was super user-friendly.” As the tournament neared, Michele simply downloaded the platform’s pre-formatted printouts, including alpha lists and cart signs, and clicked print, saving herself hours of administrative work to create them from scratch. 

GolfStatus’ pre-formatted reports and printouts saved Michele a ton of time and effort.

Michele also handled all the bookkeeping, which was made simple by the robust reports available in the software. The tournament raised money to establish a scholarship fund at East Carolina University, Max’s alma mater, for a student pursuing a military career, as well as an endowment at the local community foundation to help support the mental health needs of veterans. She could track tournament income in GolfStatus’ backend to facilitate the donations to these causes in Max’s memory.

Leveraging Networks

Since the goal of the tournament was to remember Max, the vast majority of the sponsors and golfers had a connection to him, his family, or the planning committee members. “It really has turned into a way to bring our community together,” Michele explains. 

The tournament was open to the public, and it was promoted on social media and flyers with a QR code that linked directly to the tournament’s website. When registration opened in January for the May tournament, teams sold out within a week and organizers had a waitlist for foursomes. The event was capped at 34 teams to maintain a comfortable pace of play.

Beth Ann, Kathy, and Wes had deep connections to businesses in the community, which were leveraged to sell sponsorships. Michele says each person reached out to businesses they had a connection to, and nearly every one of them said yes to supporting the tournament. 

Because the event was raising money for a charity, it qualified for GolfStatus’ Golf for Good program and no-cost access to the platform. The one requirement of the program is to list GolfStatus’ exclusive Technology Sponsorship for sale. The sale of the sponsorship brought in an additional $2,500 and further demonstrated Max’s legacy on the community. “When the Technology Sponsor sold to TVAR Solutions, it was one of the only ones none of us were familiar with,” Michele says. She reached out to inquire about the business’ connection, and it turned out they were an old neighbor of Max’s parents who heard about the tournament and wanted to be part of it. 

“The money is amazing and it helps people, but at the end of the day, the tournament is a chance for people who knew Max to come together and talk about him,” says Michele Mikk, Max Well For Life Golf Tournament Organizer.

Add-Ons Drive Revenue & Connections

The planning team wanted to make the tournament memorable while incorporating elements that connected golfers to Max. Max loved disc golf, so on two holes, golfers threw one of his discs as their drive. “People loved it, because it meant something to Max,” Michele said. 

Merchandise bearing the Max Well for Life logo were sold at the event to raise additional funds.

The tournament incorporated several contests, including longest drive, closest to the pin, putting, and hole-in-one. GolfStatus’ Bundled Hole-In-One contest package was a great fit for the event, offering a seamless option for tournament planners looking for an additional premium sponsorship offering. “It was so easy—I didn’t have to do anything!” Michele says. “I set up what we wanted to sell the sponsorships for and GolfStatus took care of the rest.”

Beyond contests, the tournament generated additional revenue by selling mulligans, Max Well for Life apparel, and raffle tickets for items donated by sponsors.

Looking to the Future

After year one, the event moved golf courses and had a top-notch experience at P.B. Dye Golf Club in Ijamsville, Maryland. “We had a great experience there and plan to keep the tournament there,” Michele says, especially now that they’ve built a strong relationship with the course. The tournament has experienced great success, so no major changes are planned for the next couple years, except perhaps adding an additional game or two to make it even more fun. 

“Folks told us it was the best tournament they’ve ever played in, and we want to keep it that way,” Michele says. She credits GolfStatus for keeping the planning team organized and letting them focus on things like sponsorships and fun add-ons instead of worrying about administrative tasks. She says having a good committee is so important, with people who are willing to handle the details and others who will go out and sell sponsorships. 

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“Planning a golf tournament is a lot, but staying organized with GolfStatus makes it easier.”

— Michele Mikk, Tournament Organizer

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Golf for Good

GolfStatus is the leading event management platform for charity golf tournaments and fundraisers. It streamlines and simplifies golf events to save organizers a ton of time and has built-in tools to raise even money for your cause. Through GolfStatus’ Golf for Good program, nonprofit organizations (and those planning golf events to benefit one) can qualify to use GolfStatus at no cost. Get an event website, online registration with secure payment processing, the ability to collect donations, exclusive sponsorships and exposure, live support seven days a week, and golf-specific tools to make your tournament the best one yet. Click below to book a meeting and get qualified.

Businesses are looking for a win-win when it comes to sponsoring events. They want to be associated with a worthy cause while also gaining positive exposure for their brand to an audience of their ideal clients or customers. Charity golf tournaments do both, making sponsorships a win-win opportunity for your nonprofit and sponsoring businesses.

Knowing who to ask—and how to ask them—is key to successfully securing golf tournament sponsorships.

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Table of Contents

What Are the Benefits of Golf Tournament Sponsorships?

Types of Businesses to Target for Golf Tournament Sponsorships

Sample Golf Tournament Sponsorship Tiers

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What Are the Benefits of Golf Tournament Sponsorships?

For Businesses

Golf tournaments have a unique value proposition for businesses. With the right event management platform, sponsors get high engagement with an affluent audience of golfers through exposure before, during, and after the tournament that’s non-intrusive, but memorable. What’s more, the golfer audience is an especially desirable marketing target for sponsoring businesses. Consider the following data points about the golfer demographic:

• Over 50% of golfers are between the ages of 25 and 55, the age demographic with the most spending power

• The average golfer’s net worth is over $768,000

• The average household income among golfers is over $100,000

• 33% of golfers are top-level managers

• 83% of golfers own mutual funds/stocks

• 68% own their primary residence

• 83% regularly take vacations

• 60% have purchased a vehicle in the last year

• 48% stay active and/or have a gym membership

• 77% have consumed alcohol in the last 30 days

Businesses that sponsor charity golf tournaments also benefit from the positive brand lift and increased customer loyalty that comes with supporting a good cause while building positive relationships with the community and potential partners. Their brand earns impressions and exposure across multiple touchpoints and is associated with a fun and memorable event. They may even gain a competitive advantage in employee recruitment.

For Nonprofits

Nonprofits stand to gain just as much from golf tournament sponsorships. Beyond the financial support to make the tournament a success and make an impact on their missions, nonprofits can use sponsorships as an opening to build new partnerships and high-level donor relationships. Sponsorships from well-known businesses can also provide credibility for the event and help build a positive reputation, particularly for brand new golf fundraisers. Sponsors can also play a role in promoting the tournament to their audiences, providing increased visibility for the event as well as the nonprofit’s cause.

Types of Businesses to Target for Golf Tournament Sponsorships

When it comes to how your organization will secure sponsors for your golf tournament, targeting the right businesses is crucial. Start with those you already have a relationship with. They don’t have to be previous sponsors—they could be corporate entities that your volunteers or board members own or even those that are within your supporters’ sphere of influence. Ideal candidates to reach out to are those interested in getting their brand on the radar of affluent, influential members of the community—the same folks spending their time on the golf course. Try targeting local businesses in the industries outlined below that have a generally wealthier clientele, as well as regional and national companies, especially those headquartered or with offices in your area.

1. Food & Beverage

Your golf tournament likely incorporates food and beverage into your golf tournament in some way, perhaps boxed lunches, drink tickets, a cocktail hour, or a banquet. Golfers likely frequent local dining establishments, making it a great option for these businesses to get eyeballs on their brands. Consider reaching out to the following businesses in the food and beverage industry:

• Restaurants (including locally owned, farm-to-table, and upscale)

• Wineries/vineyards

• Beverage distributors

• Sports and cocktail bars

How to Win Their Support

These businesses make great sponsorship prospects because they can customize their engagement. For instance, if outside food and drink are allowed by the golf course, you might ask these businesses to donate or discount catering for your golf tournament. They might also be interested in providing samples of a signature dish or drink on a hole or simply contributing money towards the cause.

2. Healthcare

Healthcare providers are valuable sponsor prospects because they are community-minded and your goals likely overlap: improving the quality of life for residents. Research the following healthcare providers in your area:

• Primary care physicians

• Dentists/orthodontists

• Chiropractors

• Physical therapists

• Surgery practices

• Dermatologists

How to Win Their Support

When pitching to potential healthcare sponsors, emphasize how your cause impacts their patients and their field of medicine as a whole. If your cause is related to improving healthcare for your beneficiaries, sponsoring your golf tournament could lead to a broader partnership or support of a specific project.

3. Sports & Fitness

This industry is a perfect target because of its direct tie to your fundraiser’s medium: golf. Reach out to these types of businesses in your area:

• Gyms/fitness centers

• Personal trainers

• Sporting goods stores

• Golf equipment stores

How to Win Their Support

Businesses in the sports and fitness space are often ideal candidates for an in-kind sponsorship and may be more inclined to donate goods like golf balls, tees, or even clubs for player swag bags, pin prizes, auction items, or raffle prizes. That being said, these businesses also want the broad exposure a monetary sponsorship brings.

4. Business-to-Business & Financial Services

These businesses typically cater to affluent clientele, which makes your tournament a great opportunity for them to attract new customers. Pitch a sponsorship to the following businesses in your community:

• Financial advisors/wealth management services

• Insurance companies/agents

• CPAs/accounting firms

• Banks/credit unions

• Advertising agencies

• PR companies

• Technology companies

• Consultants

How to Win Their Support

For companies that cater to other businesses or for financial service professionals who manage important assets for their customers, building a personal connection is everything. Win these businesses over by offering opportunities to network and mingle with potential clients face-to-face, like a booth on a tee box or during a cocktail hour.

Master sponsorship management with a specialty solution.

Click here to demo GolfStatus today!

5. Home Services

Most of your golfers likely live independently and can benefit from solid connections in the real estate world. Approach the following home services businesses to be sponsors:

• Home builders

• Architects

• Real estate companies/agents

• Home remodeling companies/contractors

How to Win Their Support

Nearly 70% of golfers own a home. These types of businesses jump at the chance to show off their properties and services at your golf event, perhaps with a tent on the course. Home builders and remodeling companies can showcase their work and high-quality materials and real estate professionals have the opportunity to show off their listings and upcoming open houses.

6. Luxury Brands

As golf is commonly seen as a luxury sport, it makes sense that luxury brands and service providers would fit in at your tournament. Consider contacting:

• Jewelers

• High-end clothing brands

• Local boutiques 

How to Win Their Support

Similar to sports and fitness providers, these businesses would benefit from an in-kind sponsorship with your organization. An effective tactic is to use their in-kind gifts as high-end raffle or auction items, boosting donations for you and brand recognition for them.

7. Travel

The vast majority of those in the golfer demographic regularly take vacations and over half have purchased a vehicle in the past year, making these businesses hungry for exposure to this audience:

• Car dealerships

• Car services

• Rental car companies 

• Travel agencies

• Hotels and resorts

How to Win Their Support

Beyond monetary sponsorships, consider approaching travel services for in-kind donations. Vacation packages, hotel or resort packages, travel vouchers, or even timeshares work well as raffle prizes or auction items.

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Sample Golf Fundraiser Sponsorship Packages

This free guide outlines three sets of golf tournament sample sponsorship packages, including pricing, benefits, and golfer registration costs. You’ll find examples for small, mid-sized, and large tournaments that you can adapt based on your tournament’s unique needs.

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Sample Golf Tournament Sponsorship Tiers

Your golf tournament’s sponsorship offerings should be customized to your event and organization’s needs. A good rule of thumb to consider when building sponsor packages is to look at your tournament’s hard costs and create a sponsorship that covers those costs and adds additional revenue.

How you price these packages depends on a number of factors, including the type of golf facility (public or private), the number of golfers, and the sponsor perks you’ll provide. It’s a good idea to offer sponsorships at varying levels, tiers, and price points to allow businesses with different budgets to support the event. Don’t be afraid to work with prospective sponsors to create custom sponsorship packages that fit both the sponsor’s and your tournament’s needs.

Sponsor logos should always be included on your golf tournament website, earning them valuable impressions before, during, and after the tournament, as well as in the accompanying live scoring mobile app.

Title or Presenting Sponsor (often includes GolfStatus’ Technology Sponsorship)

The highest tier of sponsorship with the highest price. This sponsor should receive broad recognition on all promotional materials, throughout the tournament, and include one or more teams. Folding in the Technology Sponsorship adds additional value and robust exposure throughout the GolfStatus platform.

Gold / Silver / Bronze Sponsor

This tier of sponsor may or may not have hard costs associated with it and can be considered pure tournament revenue. The accompanying sponsor benefits should be enough to justify the business’ investment and often include one or more teams.

Pin Flag Sponsor

Pin flags not only give your tournament a professional feel, but they offer unprecedented visibility throughout the golf course. Sell separate front and back nine flag sponsorships or bundle them into one sponsorship for all 18 holes.

Food Sponsor (breakfast, lunch, dinner, snacks, etc.)

This sponsorship should cover the cost of the associated food and provide the sponsor’s logo on boxed lunches, banquet tables, snack packages, etc. An in-kind donation of food or beverage works well here (if the host golf facility allows outside food and beverage).

Hole-In-One Contest Sponsor

Hole-in-one contests offer premium exposure and associate the sponsor with a fun and exciting tournament component. Selling a sponsorship covers the cost of the hole-in-one insurance. Separate sponsorships can be sold for each contest hole, if desired.

Other Contest Sponsor

If your tournament includes contests such as putting, chipping, closest to the pin, or longest drive, you can significantly boost revenue by selling a sponsorship for each and allowing the sponsor to run the contest and engage with golfers.

Beverage Cart Sponsor

One of the most popular parts of any golf tournament is the beverage cart! Add a sponsor’s logo to the cart and offer them the chance to ride around the course and interact with golfers. The sponsorship could cover the cost of beverages, if desired.

Game Sponsor

On-course games add even more fun (and fundraising) to your tournament. You might sell a sponsorship for each game or a comprehensive games sponsor. Volunteers from the sponsor could be in charge of running the game.

Hole Sponsor (with or without a team included)

This is often an entry point for companies as they come at a lower price point and you can sell one or more for each hole. Signage on each hole, as well as their logo in the live scoring app, provides excellent exposure and a great experience for the sponsors playing in the event. Hole sponsorships can also include a team, if desired.

Get Exclusive Sponsorships With GolfStatus

GolfStatus makes onboarding and recognizing sponsors simple. The platform includes exclusive sponsorships that help raise thousands more dollars for your cause. Nonprofits and organizations planning a golf event to benefit one can qualify for no-cost access to GolfStatus’ golf event management platform through the Golf for Good program. Click below to get qualified or email events@golfstatus.com.

Ready to get started?

Click here to book a demo today!

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No one knows the ins and outs of a golf tournament like a PGA Professional. These individuals bring a high level of expertise to all aspects of golf, including facility operations and management, customer service, finances, event management, and, of course, the game itself.

This Q&A blog series will share the collective wisdom and experience of the PGA Professionals on staff at GolfStatus—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—about topics relevant to charity golf tournaments. This installment will take a closer look at contests and how to work with the PGA Pro on staff at your event’s host golf facility to make them a success.

The PGA Professionals on staff at GolfStatus, from left: Paul Murcek, PGA; Cash Dinkel, PGA; Jason Meininger, PGA

Q: My planning team made the decision to have a hole-in-one contest at our upcoming tournament. What’s next?

Cash Dinkel, PGA: To start, list a Hole-In-One Contest Sponsorship. This covers the cost of the insurance and offers a unique sponsorship. I always recommend allowing the sponsor to set up a tent or table on the contest hole. Sponsors are looking for ways to interact with golfers and there’s no better way to do that than being on the course on the most exciting hole of the day. Once you list the sponsorship, work with your contest/insurance provider to get all the rules and details around the contest.

Q: How can the golf pro help us with the hole-in-one contest?

Jason Meininger, PGA: You’ll want to get in touch with the golf professional so they can help you determine which hole or holes you should use for the hole-in-one contest. This makes sure you have the proper distance requirements for the hole-in-one insurance.

Cash Dinkel, PGA: You should definitely loop the golf professional in so they know exactly what’s going to be happening the day of the event and help you choose the contest hole. You should go over the contest rules with them so they can help ensure the hole is set up within the insurance company’s guidelines (hole yardage, number of players, etc.). In the final days leading up to the event, the pro can help you double-check that the hole-in-one contest is set up correctly and ready to go.

Q: I’m interested in GolfStatus’ Bundle Hole-In-One Package. What are some ways you’ve seen tournaments effectively split up the contest holes?

Paul Murcek, PGA: The most common way I’ve seen it done is to split the contest into two holes, one on the front nine and one on the back nine, with $10,000 cash and a Dormie Network Stay and Play package as prizes.

Jason Meininger, PGA: I’ve worked with a few 27-hole events and facilities. They typically split it up over three holes, one on each of the three nines, with a $7,000 prize on each. That way no matter what nine holes are being played, every golfer has a chance at a hole-in-one contest.

Cash Dinkel, PGA: I see a lot of events that run two contest holes, with a $10,000 cash prize on each hole plus a Dormie Network membership. I’ve even seen it split over four holes, with $5,000 cash for each contest hole. That’s the cool part about that package, it gives the organizer a lot of flexibility.

Q: What does the golf pro usually take care of in terms of other contests, like longest drive or closest to the pin?

Jason Meininger, PGA: When I was the head pro at a golf course, I would primarily take care of making up and setting up the flag prizes and picking them up after the round (if the players didn’t bring them in). I would also provide the event organizer with a document listing the holes and each winner’s name.

Paul Murcek, PGA: Most golf pros will set out proxy markers or hole contest signs for the organizer. Some golf facilities that I’ve worked with build in prizes with pricing, such as prizes for flight winners of a free round at that course or a gift certificate to the pro shop. This removes the burden of finding prizes for the tournament winners from the organizers.

Cash Dinkel, PGA: Some courses will set everything up for you, provided you let them know the details about the contest, and let you know the winners’ names after the event is over. Some facilities might require you to select the holes, but they’ll still take care of putting out the proxy markers and provide you with the winner’s information. Very rarely will the organizer have to handle everything from selecting the hole, setting out proxies, and collecting them post-event.

A: What type of contest do you think has the most revenue potential and why?

Cash Dinkel, PGA: A hole-in-one contest for sure. If it’s sold as a sponsorship, the contest can generate a few thousand dollars of revenue even after the insurance premium has been paid. Most events I work with bring in around $1,500 in revenue from a hole-in-one contest sponsorship.

Jason Meininger, PGA: Other than hole-in-one, I’d say a putting contest. It’s fast, easy to run, and you can have every golfer putt at the same hole at the same time.

Paul Murcek, PGA: I think next to a hole-in-one contest, a closest to the pin contest on a par three or a hit the green on a par three. In my experience, people are generally willing to pay the money to move their ball up a few yards.

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Ask the Pros!

Have a question for our PGA Professionals? Email it to events@golfstatus.com with “PGA Pro Question” in the subject line and it might make a future blog post or be answered on an upcoming GolfStatus webinar!

Ready to get started with no-cost golf event management tech? Nonprofits can qualify to use GolfStatus—with an event website, online registration, communication tools, premium digital sponsor exposure, revenue-boosting add-ons, and more, plus access to GolfStatus’ in-house client success team (including knowledgeable PGA Professionals)—all at no upfront cost through our Golf for Good program. Click the button to find out more and get qualified!

Our guest on this episode of The Chicago Golf Report podcast is Logan Foote from GolfStatus, a leading event management platform for charity golf tournaments and fundraisers. GolfStatus allows you to accept registrations, sell sponsorships, collect donations on your custom event website, and manage information in the software’s intuitive backend.

In this interview, we discuss:

• Why automating tasks like creating a custom event website, managing registrations, and collecting payments can save golf event organizers time and money.

• How technology sponsorships can easily help events raise more money.

• The top reasons why golf outings have seen a surge in popularity.

• Why golf is a great fundraising vehicle for just about any cause or organization.

• An entertaining option that GolfStatus provides that can add an element of competition to your event.

• Creative strategies and ideas event organizers can use to maximize their fundraising efforts.

• The powerful tool that golf outing managers should be using to promote their events and tell the story of the charity they are supporting.

Source: Chicago Golf Report

The GolfStatus mobile app has been completely reimagined to make live scoring golf tournaments—from miniature golf events to massive, multi-day tournaments—easier and more seamless than ever before.

What’s New?

• Updated Design. The app has gotten a facelift, with a modern and updated look and feel that enhances usability.

• Simplified Navigation. The app’s menus and features have been consolidated for quicker, easier navigation.

• Enhanced Tournament Features. Easily find your upcoming tournaments and start live scoring your round with just a few taps. See starting holes and scorecards for all tournament rounds.

• Light and Dark Mode. The app automatically defaults to light or dark mode, based on the set mode for the device.

• Tournament Recommendations. GolfStatus will share tournament recommendations based on your location. You can also explore tournaments in your area and register right from the app.

• Updated Map Views. Find golf courses in your area with ease using the updated map view. 

• Additional Details & Tracking. Explore detailed scorecard breakdowns for all leaderboard types, plus the ability to edit scores and advanced stats and add notes as you play.

• Elevated GPS. Customize your map settings to show the distance to the front and back of greens, fairway runouts, and bunkers.

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Download the updated app today!

Learn how to use the app to
live score a tournament

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Powerful, user-friendly &
no upfront cost

The GolfStatus mobile app remains free to download and is incredibly easy to use, with reliable live scoring for golf tournaments of all types and sizes and tools to track statistics for every round that help you play better golf. Tournament organizers and golfers can also lean on GolfStatus’ in-house support team to answer questions and troubleshoot any issues.

The GolfStatus app is part of its robust tournament management software that helps event organizers run better tournaments that raise more money. Qualifying nonprofits (or those holding a third party event to benefit a nonprofit or charity) can use GolfStatus at no upfront cost through the Golf for Good program. Learn more and get qualified!

Partner Snapshot

When Dino Verelli’s father, Giovanni, was diagnosed with pancreatic cancer in 2008, he found very little in terms of support or resources for pancreatic cancer families. Dino decided to take action to rewrite the story of this formidable disease. He launched Project Purple in 2010, fueled by a commitment to his father and the countless other patients and families affected by pancreatic cancer. Sadly, Giovanni passed away in 2011, but his memory is honored through Project Purple’s work to raise awareness, drive crucial research into early detection, and provide aid to patients and families battling pancreatic cancer.

Pancreatic cancer has just a 13% five-year survival rate. Its symptoms often don’t present until the disease has advanced and spread to other organs, making early detection—when the chances of successful treatment are the greatest—even more of a challenge. Vin Kampf, Program Director at Project Purple, lost an uncle to pancreatic cancer within just six months of diagnosis, inspiring him to join the Project Purple team.

“One of the most important things we do is build community,” Vin says. “It trickles down into our other areas of focus.”

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“Fostering a community of support helps patients connect with others who are in the same fight. It’s been life-changing!”

— Vin Kampf, Program Director at Project Purple

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The Challenge

Vin oversees the marathon program at Project Purple, which raises funds through individual runners in marathons and races across the world. The program has helped build the community that’s become so important to the organization, joining together with the pancreatic cancer patients, their families, and the institutions conducting crucial research into a cure.

Vin also loves golf. He’s played in a number of golf fundraisers and helps with a tournament organized by an aunt in memory of his uncle. He saw the fundraising potential and reach of such an event, and wanted to bring that to Project Purple. “Who doesn’t love being outside, being together with others working toward a common purpose, and connecting with them on new levels?” he says. He started to think about how a golf tournament might work for Project Purple—and then the COVID-19 pandemic hit.

“All marathons were canceled, but we were able to move forward with a golf fundraiser,” Vin says. “It was the one fundraising event we could do safely.” They threw the first tournament together in just a few months for a fall event, then had a quick turnaround when they opted to move the tournament to June. He used the organization’s CRM and multiple spreadsheets for the first two tournaments and ran into roadblocks. “It felt clunky and inefficient, and the registration site didn’t look good or work very well,” he says, and began looking for a better way to plan and manage the tournament that was structured to handle golf.

Organizers wanted to make its annual charity golf tournament a marquee fundraising event for Project Purple.

The Solution

In the middle of planning for year two of the tournament, Vin started researching software options and came across GolfStatus.“We really wanted the golf tournament to become a marquee event for us, and we needed a solution that reflected that,” Vin says. He downloaded a handful of tournament planning resources from the online resource library and connected with the GolfStatus team. 

Once he learned more about the software’s capabilities, the premium sponsorship and add-on options, and the top-notch customer service, Vin realized GolfStatus was what was missing from the golf tournament. 

An event website made it simple for golfers and sponsors to purchase teams and sponsorships.

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“We really wanted the golf tournament to become a marquee event for us, and we needed a solution that reflected that.”

— Vin Kampf, Program Director at Project Purple

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The Results

The tournament has grown every year since it began, and Vin credits GolfStatus with helping reduce costs and opening doors to additional revenue streams. The 4th annual tournament brought in $130,000, which will fund patient financial assistance programs and research grants for early detection.

Boosting Revenue With GolfStatus Exclusives

Vin and his planning team are constantly looking for ways to boost revenue from the tournament, and GolfStatus provided a menu of options that elevated the tournament. GolfStatus’ Technology Sponsorship was folded into the tournament’s Title Sponsorship, providing additional value and touchpoints across the platform. The tournament also sold a Pin Flag Sponsorship that provided high-quality, TOUR-caliber pin flags on all 18 holes. “The flag sponsor was ecstatic!” Vin says. “He was over the moon about how great the flags looked and the exposure they got.”

What’s more, GolfStatus’ Bundled Hole-in-One contest package added two more premium sponsorships. “The Dormie Network prizes alongside the cash prizes made a ton of sense for our tournament,” Vin says. “We split the contest to two holes to capitalize on another sponsorship.”

Project Purple’s golf event raises funds for patient assistance and early detection research.

Increased Efficiency & Streamlined Tournament Management

Vin says the first year of the tournament felt like “organized haphazardness.” Between trying to get their CRM to function effectively for the golf tournament to creating processes that maximized the small planning committee’s time, Vin says they learned a lot, but knew planning and management could be improved from top to bottom.

“GolfStatus immediately saved us time and kept us organized,” he says, and laughs that “the spreadsheets could finally go away!” They simply share the link to the golf tournament website in all promotional materials where golfers purchase their team and any add-ons. Sponsors can browse available packages and submit their logos and messaging right through the event website, saving a ton of back and forth. “No one had any issues, it was super easy to get golfers and sponsors registered.” All golfer, sponsor, and payment information is accessible in the software’s back end, which Vin says was easy to navigate. And if he did have questions or needed guidance, GolfStatus’ in-house client success team was available whenever Vin needed them.

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“GolfStatus was transformative for our golf tournament. Everything is so streamlined and seamless.”

— Vin Kampf, Program Director at Project Purple

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Project Purple unlocked GolfStatus’ invoicing feature to work with some of the tournament’s sponsors, and says that was a huge time-saver for Vin. “I could send invoices right through the software, which freed up a ton of time for me to work on getting sponsors.”

The pre-formatted printouts saved even more time. Vin says a few days before the event, he was able to find the documents he needed—alpha lists, hole assignments, rules sheets, and scorecards—and just click print. “It was all ready to go!” Vin says.

The Hall of Fame ceremony has become a special part of the golf tournament. It recognizes people who have battled pancreatic cancer and had an impact on the Project Purple community.

Creating Cause Connecting Through the Project Purple Hall of Fame

Perhaps the most impactful part of the tournament is the addition of a hall of fame induction ceremony to the post-round dinner. It’s become a special moment of honor and recognition for individuals who have battled pancreatic cancer and had a deep impact on the Project Purple community. Inductees or their families receive a purple jacket and their picture hangs in the organization’s offices as a reminder of their fight against the disease.

“The hall of fame ceremony is such a meaningful part of the tournament,” Vin says. “People hear from those who have fought pancreatic cancer or family members of someone who passed away from it. It helps everyone understand the importance of what we’re doing.”

Building Momentum

Vin hopes to use the lessons learned from the Golf Classic for Pancreatic Cancer to build momentum and empower supporters to plan golf tournaments that raise money for Project Purple. “GolfStatus has helped us build the template for that—we just have to plug and play,” Vin says.

They’ve built a strong relationship with the host golf course, Shorehaven Golf Club in Norwalk, Connecticut, and are looking to broaden their volunteer and sponsor bases. “We have a great story to tell and more to offer sponsoring businesses,” Vin says of the digital exposure provided by GolfStatus, coupled with other ad space and exposure opportunities on the organization’s website. 

Project Purple’s golf fundraiser has grown every year since it began, and organizers credit GolfStatus with helping reduce costs and opening doors to additional revenue streams.

As Project Purple continues to build momentum for a cure, they’re building momentum for the 15th anniversary of the organization and the 5th annual golf tournament. Vin says he has big plans to mark the occasion—and big goals. He says he hopes to raise $200,000 in year five, bringing in more dollars to help patients cover bills and expenses so they can focus on fighting their cancer and fund early detection research that boosts survival rates. 

Vin is already planning for next year and looking for ways to elevate the experience for golfers while also raising more money. He knows $200,000 is a lofty goal, but is confident they can get there. “It’s a lot of work, but it’s been so rewarding at the end of the day. When everything comes together, and I’m driving around the course and seeing so many smiles, it’s all worth it.”

Golf for Good

As a nonprofit, Project Purple qualified to use GolfStatus’ golf event management software at no upfront cost through the Golf for Good program. Nonprofits can get an event website, client-only add-ons and sponsorships, access to Fundraising Specialists, time-saving tools, and much more. Click below to book a meeting with our team to learn more and get qualified!

If you’re looking for a fresh idea to engage employees, clients, and the community at large while raising awareness about your brand in a unique and meaningful way, a corporate golf event is the perfect answer. Corporate golf outings—especially when they’re well-managed and organized—offer a variety of positive outcomes for a company.

What Are Corporate Golf Events?

A corporate golf event is a tournament or outing planned and hosted by a business. Corporate events often raise money for a corporate foundation or favorite nonprofit, but don’t have to include a charitable component. Such events are used as an opportunity for team-building across departments, to entertain clients or prospects, or as a give-back initiative. 

For example, a credit union is looking for a new way to support the children’s hospital in its community. The credit union organizes a corporate golf event targeted at credit union employees, partners, and vendors, and hospital personnel. The event connects people across organizations while raising money for the hospital.

Learn How to Plan a Corporate Golf Event

What Are the Benefits of Corporate Golf Events?

Enhance Corporate Social Responsibility

Corporate social responsibility (CSR) is becoming increasingly important to employees, partners, and clients who want to work and spend their dollars with businesses that prioritize community impact. Consider these CSR statistics:

• 93% of employees think companies should lead with purpose

• 77% of consumers want to purchase from socially-responsible companies

• 94% of major US corporations plan to increase or maintain their corporate giving over the next few years

CSR initiatives should be strategic, genuine, and multifaceted. A corporate golf outing that benefits a charity or cause is a great addition to your company’s CSR portfolio, providing not only a philanthropic opportunity, but the brand lift and awareness that comes from a fun community fundraiser. 

As a business, this could mean connecting with an existing golf event to support it as a sponsor. Or, if you choose to take it a step further by hosting your own corporate event, you can be strategic in choosing nonprofit beneficiaries while also reaping a reputational boost.

Connect With Your Community

Golf events are unique in that they can be designed as communal activities. If community engagement and outreach are among your goals for the outing, you’ll want to ask and answer a few questions as you get started:

• Who would we like to attend the outing?

• What’s our goal for turnout?

• What do we want our attendees to take away from this event?

• Does it make sense to open the tournament up to the broader community?

You may invite specific community members to participate, such as the mayor, community outreach group leaders, school administrators, or other stakeholders. Or invite staff or beneficiaries from the charity the outing will raise money for. Either way, be thoughtful about how the event might be a win-win for your business and the community.

No matter the audience you choose or the objective at hand for your business, having an easy way to register and track interested participants and sponsorships is crucial. Online registration with secure payment processing as part of a broader golf event management platform makes it easy to collect participant information, manage it in real time, and facilitate communications before, during, and after the event. The platform can also function as the “bank” for your tournament, collecting and holding funds that can be distributed directly to the benefiting charity after the event to simplify accounting.

Provide a Competitive Edge

Creating positive social impact has increasingly become a competitive advantage for businesses. As a community event that tends to attract attention in addition to raising dollars, a corporate golf event that’s dedicated to supporting a cause helps set your brand apart from your competitors and attract socially responsible customers. 

An event website makes it simple to spread the word about your event while also getting more support from the community. A professional event site also elevates your brand, cause, and case for support. A website provider like GolfStatus, that’s powered by a golf-specific software platform, lets you manage players, teams, and hole assignments with just a few clicks.

Build & Foster Relationships

Golf outings are unique in that they give participants four or five focused hours on the golf course—a rarity in today’s busy world. That means several hours of facetime with colleagues, vendors, clients, prospects, or others to network and advance important business relationships. This also means that your business development team gets quality time to engage with current and prospective clients and partners to thank them for their continued involvement or advance a new relationship. 

If fostering business relationships is among your goals for the event, you’ll want to ensure a smooth and seamless experience for participants from the time they hear about your event to the thank you they receive for supporting it. Every touchpoint should be seamless and professional, including online registration, clear communication in the time leading up to the event, high quality branded cart signs and scorecards, and TOUR-caliber live leaderboards.

Boost Employee Engagement

In today’s competitive job market, businesses need to find ways to attract and retain top talent, which means demonstrating that business priorities include more than just the bottom line. Studies show that team bonding events can boost employee retention and performance at work. A golf outing can be used to engage employees, reward them for a job well done, build morale, and encourage team retention. Best of all, holding a charity event satisfies the 71% of employees who think it’s important to work at a company that gives back.

Allow Your Company to Do Good In Your Community

Golf has deep ties to the nonprofit sector, evidenced by the $4.6 billion that the sport raises for charity annually. It’s a game that brings people together in a memorable way to raise funds for a good cause. Golf’s popularity continues to grow, making it a great time to use it to give back—to your employees, your community, and an important cause.

For instance, in the example mentioned above, a credit union hosted a golf tournament that raised money for the local children’s hospital. Organizers sold sponsorships to the credit union’s partners, vendors, and industry associations who share an interest in advancing children’s healthcare. Golfers represented sponsors, employees from the host credit union and competing credit unions, members of the city council, and hospital staff. Hospital patients and administrators attended the event and helped run on-course games that allowed participants to connect with the “why” behind the event. The event raised $50,000 which provided financial assistance to patients and their families and built strong connections within the community.

How to Host a Corporate Golf Event

If you’ve never planned a golf tournament before or don’t know much about the sport, don’t worry—you can still hold a professional, memorable event that engages employees and the community. Here’s how:

1. Use the Right Tools

It’s likely that planning a company golf outing isn’t your full-time job, or even something you do on a regular basis, so you might not know where to start or how to maximize efficiencies that save your precious time. Most event management systems aren’t able to intuitively manage the intricacies of a golf outing (hole assignments, player pairings, scoring and leaderboards, flighting, handicaps, etc.) so look for one that’s built specifically for golf tournaments and includes:

Online registration is non-negotiable when planning a corporate golf event. It gives the event and your brand a professional feel and is a time-saver for tournament planners.

• Online Registration. This is a must-have—golfers seamlessly submit their information and payment online, saving hours of dealing with spreadsheets, checks, and receipts. 

• Customizable Event Website. The site should present your event in a professional light and make it simple to promote the event, provide digital sponsor exposure, and share detailed information about the event.

• Shared Access. All registration information should populate into the platform’s back end, which means all the event’s information is stored and accessible in one place by organizers and even staff at the golf facility. 

• Communication Tools. Need an easy way to quickly communicate with all registrants? Your platform should have built-in communication tools like emails and push notifications. 

• Pre-formatted Printouts. Want to print branded scorecards and cart signs? Use a platform that comes with pre-formatted, professional printouts.

• Live-scoring & Leaderboards. Golfers submit their scores with an easy-to-use, reliable live-scoring app that syncs to live leaderboards. Live leaderboards give the tournament an even more professional look and feel and allow teams to track current standings.

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Ready to start planning?

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2. Set Goals & Outline the Specifics

Once you have your management tool in place, you can determine goals and specifics. The goals for the event will help other key details fall into place, so start by thinking through what you hope to accomplish. Keep in mind that goals don’t have to be mutually exclusive—you can engage employees while also raising money for charity. 

If you are planning to include a fundraising component in the outing, work directly with the chosen nonprofit partner from the beginning to ensure everyone is on the same page and to collect logos and messaging.

Once you’ve determined the outing’s goals, it’s time to think through event specifics, including:

• Target audience (employees, clients, partners, community members, etc.)

• Tournament budget

• Host golf facility

• Planning team roles and responsibilities

• Marketing and communications strategy

• Sponsorship packages (if applicable)

• Contingency plan for inclement weather

• Prizes and awards

• Add-on activities and contests, such as on-course games, hole-in-one contests, raffle drawings, or a silent auction

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Step-by-Step Golf Tournament Planning Guide

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3. Promote the Corporate Golf Event

It’s time to get the word out about the event! How you do this is dependent on the target audience for your outing. For instance, if the tournament is open to employees, you might include a link to the event website in internal newsletters or mention it in company meetings. If the event is open to the community at large, send promotional emails, include in client newsletters, and mention on your social media channels. And if you’re raising money for a nonprofit, work with them to promote the tournament to their supporter base.

Particularly if your golf outing has a charitable component, consider drumming up some positive PR for your company and what the event is raising money for. Invite members of the press and the community to participate and work together to raise awareness for a good cause (and give your brand a substantial lift). 

If you’re live scoring the event, post a link to the live leaderboards on your social media channels to get even more exposure for your company and brand, the benefiting charity, and the leaderboard sponsor (if you have one).

4. Provide a Memorable Experience

What sets a great event apart from a good event is the overall experience. Folks will remember if the event was chaotic and plagued with snafus—or if it was well executed. Using technology tools to manage the event holistically frees golf facility staff up to assist and cater to golfers instead of scrambling to handle last-minute tasks like hole assignments, scorecards, cart signs, and alpha lists. It also streamlines prep and planning so event planners stay organized and can execute a seamless event. 

Yes, your event needs to be well-run, but it should also offer a memorable, top-notch experience that advances business goals: 

• Include add-ons and extras like contests, on-course games and entertainment, auctions, and custom player gifts.

• Live score the event to add an element of professionalism that’s unlike any other and let spectators (as well as event organizers who are keeping an eye on the round’s progress to facilitate an awards ceremony, banquet, reception, or other post-round gathering) follow along on live leaderboards. 

• Build in ways to connect with employees and/or clients, such as through a pre- or post-round meal or reception, on-course interactions, the opportunity to volunteer, or informal networking. 

• Be strategic when making hole assignments and how they might further business objectives. For example, you may want to pair your company’s top executives with their counterparts from a major partner or prospective client to spend the day on the course talking business and potentially even closing deals. Or group staff or board members from the benefiting charity with potential partners or donors to help advance their mission and open doors for additional support.
  

5. Track Data & Gauge Success

It’s important to demonstrate the overall success and impact of the event, both to prove its value to decision makers in your company and demonstrate your commitment to giving back if your tournament includes a fundraising component. Your golf event management platform should include robust reporting that helps you see at a glance:

• The number of teams or individual golfers

• The number of sponsors that signed on to support the event

• The dollars that were processed through online registration and donations

You might also gather further information to gauge the event’s success by:

• Sending surveys to participants to garner impressions and feedback, and the event’s impact on employee satisfaction

• Having informal conversations with golfers to see what they like and how you can improve in the future

• Meeting with the benefiting nonprofit to determine fundraising outcomes and next steps for donor stewardship

If your corporate golf event becomes an annual tradition, consider tracking and analyzing long-term trends, such as employee retention and the event’s impact on the company’s culture.

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Powering Corporate Golf Events with GolfStatus

Whether you’re at a Fortune 500 company, a socially-responsible local business, or a corporate foundation raising money for a dedicated cause, GolfStatus’ golf event management and fundraising platform is the solution for the best event possible.  

GolfStatus’ powerful, user-friendly tech saves organizers time and effort, helps raise more money, boosts your brand, and ensures a professionally planned and executed tournament from start to finish. Plus, if you’re planning an outing that benefits a nonprofit or cause, you can qualify for no-cost access through the Golf for Good program. Not only do you get an attractive, professional event website, but you also get golf-specific tools and features, access to sponsorships and add-ons only available to GolfStatus clients, and a dedicated client success rep to coach you along the way. It’s a win-win for everyone!

Use the Tech That’s Built for Golf events

Click Here to Book a GolfStatus Demo!

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It happens all too often—nonprofits looking to add a new revenue stream to their fundraising portfolio write off the possibility of a golf tournament because they have preconceived notions about such events. From misunderstandings about income potential to doubts about their true impact, these myths can deter organizations from jumping into golf fundraising.

Here are seven common myths about charity golf tournaments—and the facts that prove them wrong.

Myth #1: You have to know all about golf to be successful

Fact: You don’t have to be a golfer or understand the intricacies of the game to plan a lucrative golf tournament.

A deep knowledge of the game simply isn’t necessary. In fact, many successful golf tournament organizers aren’t golfers. What do they have to help them be successful? A golf-specific tool that helps them manage the intricacies of a golf event. The key here is using an event management platform that’s designed for golf and makes it easier for tournament organizers of all experience levels to plan, manage, and execute a lucrative golf tournament. You’ll want a software solution that lets you effortlessly collaborate with your planning team and the golf facility and has a knowledgeable, responsive support team to help you along the way.

Myth #2: It’s impossible to make money from a golf tournament

Fact: Golf tournaments have a ton of revenue potential.

Whether you hold an 18-hole golf tournament at an exclusive, high-end private golf club or a putt putt event at a local mini golf course, golf comes with a ton of fundraising potential. While there are certainly expenses associated with a golf event—such as facility rental, greens fees, cart rental, food and beverage, player gifts, and promotional expenses—there are even more opportunities to bring in funds. Sponsorships are where you’ll likely raise the bulk of your tournament’s money, but they can be supplemented by golfer registrations, add-ons like mulligans or contest entries, raffle tickets, auctions, on-course games, or donation appeals.

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Download a free budget template

This sample golf fundraiser budget spreadsheet helps charity golf tournament organizers outline, plan, and manage the event's budget. Simply add your tournament's specific information and get a clear overview of all revenue and expenses associated with the event, track vendor estimates, and instantly see a profit-loss summary.

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Look for an event management platform that comes with multiple avenues to raise additional funds, such as:

• Premium digital sponsorships

• The ability to collect donations on your event website

• The ability to pass processing fees on to registrants

• The ability for registrants to “round up” their order total

• Custom registration packages for mulligans, contest entries, raffle tickets, and more

An attractive, professional event website makes it easy to raise even more money from a charity golf tournament.

Myth #3: I don’t need golfers in my donor base

Fact: Golfers represent a highly desirable demographic of potential donors.

If you’re not holding a golf tournament, or worse yet, not collecting golfers’ donor data, you’re missing out on an affluent, influential demographic of the population. In general, golfers have a significantly higher than average net worth and annual income—giving them a higher capacity to give. Over half of golfers are between the ages of 25 and 55, an age group with a great deal of spending power and an interest in supporting charitable causes through a sport they enjoy.

What’s more, when golfers tap their networks to assemble a team for a charity golf outing, your donor base instantly expands, exposing even more people—and more potential donors—to your work and mission. Your tournament’s sponsors also present an opportunity to forge strong relationships with new or existing corporate partners for support beyond your golf event.

Myth #4: Golf Tournaments Are Outdated & Boring

Fact: Golf is more popular than ever.

The National Golf Foundation reports that 531 million rounds of golf were played in 2023, which surpasses the previous record high set in 2021. In general, rounds played are up 10% from the pre-COVID average between 2015 and 2019. Roughly one-third of the total population of the United States (over the age of five) interacted with the sport in some way in 2023, either by playing golf, following it on TV or online, reading about it, or listening to a golf-related podcast—which is up 30% since 2016.

Why are these numbers important? Because charity golf tournaments tap into golf’s surging popularity, meeting donors where they’re already spending time—on the golf course. When golfers are able to support a cause they care about or one they’ve just learned about because they played in a tournament, they’re more likely to come back year after year to engage with that organization.

Charity golf tournaments meet donors where they’re already spending time—on the golf course.

Successful golf tournaments also focus on the overall experience, providing a professional, memorable day for golfers and sponsors. There are a number of ways to add fun, excitement, and even extra fundraising to charity golf tournaments, such as:

• Contests, like hole-in-one, longest drive, closest to the pin, or putting

• Skins games

• Beat the pro contest

• Mulligans

• On-course games or challenges

• Live or silent auctions

• Demonstrations on tee boxes

• Post-golf entertainment

• Custom player gifts

• Live leaderboards

Myth #5: Sponsors Aren’t Interested in Supporting Golf Tournaments

Fact: Golf tournaments have a unique value proposition.

Golf events offer a unique blend of engagement, networking, and fun that other fundraising events simply can’t match, making them especially attractive to sponsors. Unlike traditional fundraisers, like galas, golf tournaments provide participants with a full day of an activity they enjoy. The nature of golf encourages interaction and relationship-building in an informal, relaxed setting, which can be especially beneficial for sponsors looking to connect with golfers on a more personal level.

Golf tournaments also present numerous opportunities for creative sponsorships and branding that are less intrusive—but more effective and memorable. The addition of the digital exposure and impressions provided by your golf event management platform gives sponsors multiple touchpoints to gain visibility and recognition throughout the event. Having a variety of sponsorship options also accommodates different levels of financial commitment, making it easier to attract sponsors with varying budgets.

Digital exposure adds a ton of value to golf tournament sponsorships.

Myth #6: Golf Tournaments Are Too Much Work

Fact: With the right technology in place, golf tournaments provide tremendous ROI for nonprofits and charities.

Yes, golf events come with a number of moving pieces and unique details to handle. But having the right resources at your disposal saves time, effort, and hassle. Technology specific to golf tournaments simplifies planning, management, and execution, with baked-in solutions that make it a breeze to:

• Promote your tournament

• Collect registrations

• Build and sell custom sponsorship packages

• Onboard sponsors and provide digital exposure

• Manage golfer and sponsor data

• Make hole assignments

• Collaborate with the golf facility’s staff

• Print day-of documents

• Run reports and track payments

Instead of siloed information across multiple platforms and spreadsheets, golf event management tech makes everything accessible with one login. And unlike traditional event management platforms that require endless workarounds to function properly for a golf tournament, you can handle golf-specific tasks like GHIN handicaps, team pairings, hole assignments, and live scoring with just a few clicks. The end result? A ton of time savings and more money raised for your mission.

GolfStatus’ in-house client success team is available with live support seven days a week.

Myth #7: There’s No One to Help Me

Fact: Tools, resources, and support are available to help you hold a successful charity golf tournament.

You aren’t alone! Help is available, from software solutions and tournament planning resources to troubleshooting and live support seven days a week. Nonprofits, charities, and third parties holding golf events to benefit a cause can qualify to use GolfStatus’ golf event management platform at no upfront cost through the Golf for Good giveback program. You’ll get a free golf tournament website, online registration and payment processing, live scoring and leaderboards, exclusive sponsorships and add-ons, and a dedicated client success rep there to help you every step of the way. Click the button below to learn more and get qualified for Golf for Good!

The goal of the golf tournament was not only to raise money for a scholarship program, but to build strong connections among the chapter’s alumni.

Partner Snapshot

The Collin County Chapter of the Texas Tech Alumni Association had been defunct for several years when a group of local alums decided to resurrect it. As the chapter began to get back on its feet, the primary goal was to engage alumni and raise funds for a scholarship program. 

Collin County is located in North Dallas, Texas, with a large population base of Texas Tech alumni. The newly active chapter started out by hosting watch parties for Red Raider athletic events, but wanted to do more to build connections and replenish their coffers.

Though Sam Clark wasn’t a member of the initial board, he quickly volunteered to head up a golf tournament that would help the group reach its goals of alumni engagement and fundraising. “It was basically a done deal that we were going to have a golf tournament,” Sam says. “Everyone on the board plays golf or is a member at a country club, and everyone knew it was a great way to raise money.”

The Challenge

Right off the bat, Sam had questions. Though he had played in charity golf tournaments, he’d never planned one from ideation to fruition. “I wondered how we should handle registrations, payments, leaderboards, pin flags, and so many other details,” he says. Much of the initial planning phase was spent determining the overall approach to the golf tournament: target audience, the type of golf facility (public or private), price points (high-end or mid-level), and a budget. 

Next up? Determining processes and tournament operations. Sam knew they’d need a website of some type to collect registrations and handle payments, which he knew could end up being a hassle if they tried to build something from scratch or went with the wrong event management platform. What’s more, Sam wanted a one-stop shop for quality tournament add-ons so there were fewer vendors and moving parts to manage.

The Solution

Another member of the chapter’s board, Russell Hall, had run several tournaments through GolfStatus, and told Sam it was just what he needed. Once the major decisions were made about the host golf facility and team pricing, Sam connected with the GolfStatus team to get an event website up and running. 

“Since we were starting a tournament from scratch, I wanted one place to manage everything,” Sam says. “GolfStatus got us up and running quickly. It would have been a major headache to have to spend hours and hours trying to get a site built and payment processing set up.” Sam worked with the GolfStatus team to build the event website, share access to the software with members of the planning committee, and set up everything in the platform’s back end.

Tournament organizers worked with GolfStatus to get an event site up and running quickly, so they could start promoting the event and taking registrations right away.

The Results

“I honestly don’t know how we would have done it without GolfStatus,” Sam explains. “It would have quadrupled—or more—the work and time that went into the tournament.” The event pulled in 32 teams and primarily targeted local Texas Tech alumni. The nature of the tournament was centered around the Red Raiders in terms of giveaways and messaging, but no one was excluded. “A couple folks showed up that supported rival schools and had to deal with some friendly ribbing from the alums,” Sam laughs.

“For year one, we felt good about how we did,” Sam says about the tournament’s fundraising outcomes. He says they didn’t have a fundraising goal so much as they had a budget to balance with expenses and profit, plus learn from the first year to do it “bigger and better” in year two and beyond. The tournament’s revenue was split between a donation to the Texas Tech Athletic Department and the bulk going to reestablishing the chapter’s scholarship fund. Sam says that connecting alumni, with each other and the chapter, was just as important as the money that was raised.

To recruit sponsors, the planning team leveraged the networks of the chapter’s board and committee chairs and reached out to businesses in the area owned by alumni of Texas Tech. Those connections and relationships helped draw 22 sponsors to the tournament. GolfStatus’ exclusive Technology Sponsorship sold for $3,000 and provided robust sponsor exposure on the event website and leaderboards.

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“I honestly don’t know how we would have done it without GolfStatus. It would have quadrupled—or more—the work and time that went into the tournament.”

— Sam Clark, Golf Committee Chair, Texas Tech Alumni Association of Collin County

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Tournament Add-Ons

From the outset of planning, Sam knew the tournament needed quality add-ons that players expect when playing in a charity event, such as pin flags, hole-in-one contests, and high-end auction items. The fact that GolfStatus was able to provide all of this and more was huge for Sam and his team. “Having one place to get everything meant fewer things to manage,” Sam says. 

They purchased pin flags and hole-in-one insurance directly from GolfStatus, which handled all the details, plus unlocked the platform’s invoicing feature to simplify accounting for sponsors that requested invoices. The sale of the Technology Sponsorship and purchase of add-ons qualified the tournament for a Stay and Play package donation from the Dormie Network Foundation, which was leveraged as a high-end live auction item that brought in thousands of extra dollars. An accompanying silent auction also featured signed memorabilia from the Texas Tech Athletic Department and items donated by local businesses.

The chapter used its relationship with the main Texas Tech Alumni Association to involve some big names in the Athletic Department in the tournament. Head men’s basketball coach Grant McCasland, head football coach Joey McGuire, and the Red Raider mascot were in attendance, which attracted both golfers and sponsors to the tournament and added value and legitimacy to the overall event experience. 

“Incredible” Support

Sam says the support he got from the GolfStatus client success team was second to none, responding to questions and addressing any challenges right away. GolfStatus has PGA Professionals on staff, who provide a unique perspective and know the ins and outs of golf tournaments. Sam says he’s worked in customer service as an account representative before, and he says the service provided by GolfStatus “put me to shame! They were so knowledgeable and responsive.” Sam worked closely with Paul Murcek, PGA on the client success team. Paul helped build the event website and provide guidance on hole-in-one packages, and provided “incredible support, which is huge when throwing a big event like a golf tournament.”

The tournament achieved its goals of raising funds for the chapter and connecting with alumni.

Lessons Learned

As a first-time tournament organizer, Sam says that early on, he worried that he was behind the eight ball with planning, when in reality, many of the details come into place closer to the event date. “I wish I knew that from the get go,” he says. “In reality, getting the golf course booked and the website live are the first major things to check off the list. After that, we had to just wait to finalize a lot of the details.”

He says having a committed group of at least four volunteers was key. “Don’t try to do it by yourself!” Sam says, and make sure those folks are going to be in it for the long haul to make the tournament a success. 

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“I’ve worked in customer service before, and GolfStatus put me to shame! They were so knowledgeable and responsive.”

— Sam Clark, Golf Committee Chair, Texas Tech Alumni Association of Collin County

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The biggest lesson learned Sam says he’d share with other first timers? “Things are going to happen the day of the tournament, but more than likely, golfers and sponsors aren’t even going to notice and it’s not going to ruin the day.” Having a good support staff—including the GolfStatus support team—in place is key, Sam says, to ensure any issues that arise can be handled in a timely fashion and not interrupt the flow of the event. “When you’re bringing 150 people out for the day who are looking to you, it’s nice to know you have people in your corner so it’s not all on you to figure out.”

Building for Future Success

The chapter is excited for year two of the event, especially with the experience they gained with the inaugural tournament. They hope to expand the event to both courses at the host golf facility, Gleneagles Country Club, part of Invited Clubs, and fold in additional contests. “We’ll debate a lot of things about next year’s event, but it won’t be a debate at all over whether or not we’ll use GolfStatus. We’ll be back!” Sam says. 

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Get qualified for golf for good

Texas Tech Alumni Association of Collin County was able to utilize GolfStatus’ golf event management platform at no upfront cost through the Golf for Good program. You can get a free event website with online registration, access to exclusive sponsorships and add-ons, tournament planning guidance, and more at no risk. Click below to book a meeting with GolfStatus and get qualified!